CIS Teams Up with Procter & Gamble in P&G GIVE Education Campaign
July 25, 2011
Communities In Schools of North Carolina (CISNC), part of the national Communities In Schools network, today announced the launch of GIVE Education, an inspiring new campaign developed to increase awareness of the student dropout crisis in the United States and North Carolina, and to raise funds to help keep millions of students in school.
Consumers can take simple steps to help "School the Nation"—the rallying cry behind the campaign—and help keep kids in school through the redemption of GIVE Education brandSAVER coupons and the use of social media tools designed to support the cause and inspire others to do the same. This Sunday, July 31, the GIVE Education brandSAVER will be distributed in 50 newspapers in North Carolina and newspapers across the country, with discounts for P&G products, including Puffs®, Bounty®, Crest®, Pantene®, Duracell®, Olay® and Tide®. For each brandSAVER coupon redeemed, P&G will donate two cents to Communities in Schools—allowing consumers to give back, while saving money. The P&G uncapped donation will help deliver human, financial and community resources to students and their families, including tutoring, mentoring, individual or family counseling, health services, food bank access, college visits and more. The donation will be based on the number of coupons redeemed beginning July 31—the more consumers save, the more they give.